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Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food

Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food

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Author: Jessica Seinfeld
Publisher: William Morrow
Category: Book

List Price: $24.95
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Seller: book-next-door
Rating: 3.5 out of 5 stars 814 reviews
Sales Rank: 201,916

Format: Bargain Price
Media: Spiral-bound
Edition: 1st
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.4 x 8.8 x 1

Dewey Decimal Number: 641.5973
ASIN: B001WAKOXA

Publication Date: October 1, 2007
Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Amazon.com Review
It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Bob Greene, author of The Best Life Diet:
"I found the techniques for adding vegetables to meals extremely creative and the recipes fantastic! Deceptively Delicious is a must have for your healthy kitchen."

Questions for Jessica Seinfeld

Amazon.com: My seven-year-old inspects the food on his plate like a hawk (if there was a hawk that only ate bagels and macaroni). Anything with the least bit of color goes untouched. What's a mom or dad to do?

Seinfeld: Two of my three children were exactly the same way. The vegetables, which I worked hard to prepare, not only went untouched, they were often insulted ("Eeewww...!"). And the harder I pushed them to eat good food, the harder they pushed back. We were literally ruining each other's meals.

That conflict was the inspiration for the book. I realized I wasn't going to win the power struggle, so I decided to join them on their turf. I started with the foods they would eat (chicken nuggets, tacos, macaroni and cheese) and I added a pureed vegetable of the same color. So if your child only eats macaroni and cheese (or noodles and butter), you should add cauliflower or yellow squash puree, which utterly disappears. Everyone wins: they get the nutrition they need and you get the satisfaction of doing a better job as a parent.

Amazon.com: That same picky second-grader will often try something new one time and declare he likes it, but the next time we serve it, he seems to have lost his spirit of adventure and won't eat it again. Any advice?

Seinfeld: First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around.

Amazon.com: Are your kids interested in cooking yet? Are there ways to introduce healthy eating habits with the child helping in the kitchen?

Seinfeld: My children are interested in baking because they love any excuse to be around sweets. But I make sure whatever we bake has pureed veggies in it and is actually low in refined sugar. So my children actually think baking cakes, brownies, and cookies with sweet potatoes, carrots, or beets is the proper way to cook.

Amazon.com: What are your kids' favorite recipes in the book?

Seinfeld: Every recipe in this book is a favorite. I've tried out countless creations on my kids, and if they didn't love them (which happened frequently!), they didn't make it into the book. But, if pressed, I will say they are crazy about the tacos, the chicken nuggets, the brownies, the pancakes, and my birthday cakes. [See her recipe for delicious brownies made with carrot and spinach.]

Amazon.com: I have to ask it, since I know many readers will: do these recipes require a squad of personal chefs to prepare, or can a busy mom or dad without seven years of Seinfeld residuals put them together by themselves?

Seinfeld: I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can.

Amazon.com: How are the reading skills of Sascha, your oldest child and pickiest eater? Have you blown your cover by publishing your secrets?

Seinfeld: My daughter is almost seven and she not only can read, she's fully aware that her mother cooks with vegetables all the time. Two years ago, she was a picky four-year-old who thought she hated vegetables. But once she was converted and started seeing those purees going into the desserts she loves, she started to ignore the fact that they were going into the rest of her foods as well. Now it's the only kind of cooking she knows. So, to anyone with young children--start cooking Deceptively Delicious food when they are young! It's much easier than trying to change habits later on.



Product Description

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.




Customer Reviews:
Showing reviews 1-5 of 814
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5 out of 5 stars This book is the BEST!!!   October 13, 2007
Lynn (Minneapolis, MN)
101 out of 113 found this review helpful

Well let me begin by saying that I am not a professional chef, nor I am an uber-fan of the "Seinfeld" show - so I could care less who the author is. I also had a feeling that anything that deals with food and children and not being 100% honest with kids in this "kid-centered" world we live in would push a few buttons. And it did! I am a married mom of two boys and I am also interested in better health for my family. I do believe in eating fruits and vegetables in their natural state but let's be honest: Who among us eats five servings a day? I saw Ms. Seinfeld on Oprah and thought to myself, Well I have beeing doing the puree thing myself so let's see what she has to say. How are thre recipes? Pretty good, as a matter of fact. Here is what I did to try some of the recipes out:
First, I plugged my Bob Seger CD and got the ball rolling. The Beatles work just as well, the decision is yours. Then I washed my hands, put on my "Lutheran Jello Power" apron and said to myself: "It's Go Time!" I own a Vita-Mix blender which double as a food processor. I own a rice cooker which can be used to stream veggies. If you do not own a food processor or a steamer, do not despair. You can bake a lot of the veggies or put a colander in a shallow pan of boiling water to steam them. You can always invest in a steamer and/or food processor if you want, later. The first recipe I tries was:
CHOCOLATE CHIP COOKIES: 5 star.They are delicious! The only tweaking I did to the recipe was I pureed the chickpeas before adding them to the batter. I also used brown sugar Splenda rather than regular brown sugar; when done you have a batch of cookies that have 1/2 cup of brown sugar plus protein in them!! There is no white sugar in this recipe and I also used whole wheat flour. Excellent!! I have actually made these twice in a week.
SPAGETTI AND MEATBALLS: 5 stars. My kids are not that into meatballs and they ate them. This was my first attempt at meatballs, ever, and they turned out great. I put the broccoli puree and the sweet potato puree in the spagetti sauce and no one tasted anything different.
CHOCOLATE PUDDING: 5 stars. I put the avocado puree in this and believe it or not my two sons complained that is was "too much chocolate tasting!" The pudding was that good.
MACARONI AND CHEESE: 5 stars. I tried putting the sweet potato puree in with a box mix and there was no taste difference. I mixed the puree withe the milk and you could taste the puree. The kids actually said it tasted better than before!!
FROZEN YOGURT POPS: 5 stars. Very good, very sweet. I do not own popsicle molds so I used those multi-color cups from toddler days (my kids are 8 & 10 yrs old) and although they worked great - I bought popsicle sticks from a craft store - next time I am going to use smaller dixie cups so the portions are smaller.
The recipes are mistake proof as well; I put avocado puree rather than the brocolli puree in pizza sauce to make pizza burgers (Jessica says to label your bags, guess now I know why) but it still tasted good. It actually made them taste a bit sweeter, like I had put banana peppers in the recipe as well.
One error I made was when I was done with the puree was I put all the puree in one large Zip-lock bag. Follow Jessica's advice and use smaller bags so you can pull out just how much you need. I pureed the following veggies the first day: Summer squash, broccoli, cauliflower, beets, carrots, avocados, spinach, zucchini and sweet potatoes. I bought a bag of frozen blueberries. I am little type A but I wanted all the puree to be available so I could try as many recipes as possible. If you want to try a recipe or two but don't own all the equipment (especially a food processor, which if you are going to do this long term you will need) try the sweet potato recipes. You can bake a sweet potato and mash it up with a fork and some water. And one sweet potato goes a very long way. I used three and I have enought puree to feed a day care. For a week. The avocado would be another one to try without all the equipment, as it is easily mashed with a fork and some water. The borcolli and caulifower recipes will require a food processor as they are tougher vegetables to mash, even in a steamed state.
There has been much discussion about another book that was published last spring and "competition" with this book. Well I am no expert but there is no way that this book could have been put together and published in six months. Why can't both books be on the market? I am sure both authors want the same thing: Better diets for us all. I have ordered the other cookbook as well, there is room for both on my shelf.
As for the argument that we are lying to our kids: Big whoop-de-doo. I have eaten more sweet potatoes, brocolli, califlower, carrots, etc. in the past week that I have in the past six months. Do I present veggies in their natural state? Yes. Do my kids always eat them? No. But at least they are presented and I know they are still eating them in the puree. Mealtimes should be about talking and sharing, not arguing over food. My younger son likes to help with cooking and baking and he knows the purees are in there and he could care less, as long as can still eat. I highly recommend this cookbook and as soon as I receive the other cookbook I will write a review of that book as well. This book, to me, is a great teaching tool about nutrition. My kids and I have gone through the recipes together and discussed which ones we want to try. Do my kids eat cake and ice cream? Of course, just not every day. We talk about nutrition in a matter of fact way: These are the things to make your body grow. Period. No arguing, no crying, no bribing. I am sort of like Dragnet that way: "Just the facts, ma'am!"
I also want to edit my review to add that I could not help notice that all the one star and rwo star reviews are very critical of the author's personal life. I sincerely hope that folks can see through such attempts at being critical of the author because she is once divorced and is now married to a celebrity. It is sad that such personal attacks are listed in what should be a simple book review.



5 out of 5 stars No deception when I use these recipes   October 26, 2007
R. Faulkner (Kingwood, TX)
21 out of 24 found this review helpful

I'm surprised at how many people are annoyed by the "deception" part of this cookbook. If that bothers you, take it out. That's what I did. There is no sneaking around, no deception. My kids help me cook all of these recipes and they see what goes in. They just think that squash is a normal ingredient in macaroni and cheese. There is no deception. We also eat plain squash sometimes as a side dish. Sometimes we eat steamed broccoli as a side dish and sometimes we add broccoli puree into another recipe. Get over the deception part and just think of it as healthy recipes that include veggie purees. So far I've tried the scrambled eggs, Blueberry Oatmeal bars, macaroni and cheese, and quesadillas and all have gone over well with my 6, 3, 2, and 1-year-olds. This one is a keeper.


5 out of 5 stars Deceptive Cooking - I'm convinced!   October 31, 2007
Tina (Lake Stevens, WA)
21 out of 25 found this review helpful

We don't have children in our household - but we (like many adults I know) don't get near enough fruit and vegetable servings each day. I bought this with the intention of my husband and I getting healthier. When I bought this book, I noticed a lot of reviews also mentioned 'The Sneaky Chef', so I decided to buy both and review side by side.

While they are both fundamentally the same (adding vegetable purees to food), hands down 'Deceptively Delicious' wins.

1. It is spiral bound - this makes it much easier for keeping open to follow a recipe.

2. There are many full page color photographs of the recipes

3. The purees are much easier. Another reviewer mentioned this and I agree. Jessica's also uses more types of vegetables.

4. The other book takes up a large section of the beginning with... stuff. Reasons to write the book, details about her family, how she's qualified to write the book, etc. Jessica has a small intro, but otherwise get's right down to it - nutritional information, the puree's and recipes!

I do think the other book has value, but I believe Jessica's has more value. For the reviewers that want to complain about Jessica copying - I was under the impression these were released about the same time - which means they would been under development about the same time. Besides, isn't every cookbook a copy, for all intents and purposes? Look at all the books about: barbecuing, pasta recipes, chicken recipes, baking, cookie recipes. They are all fundamentally the same with minor differences... just my .02!

I tried the scrambled eggs this morning, they were good! They don't taste like traditional scrambled eggs cooked in butter with all the yolks, etc... but these were good - and it felt right knowing I was getting a healthy breakfast. Oh, and for the person who says "you are only getting a tablespoon..." in some recipes that may be true - but it's a Tablespoon more than I would have had without it!

Enjoy this book - and enjoy eating healthier whether you have children or not.



5 out of 5 stars It worked for me..and just in time!!!   July 3, 2008
Stay at home mom (Colorado)
17 out of 20 found this review helpful

I find it interesting that most of the reviewers that gave this book 1 or 2 stars also went on to say that their kids eat vegetables just fine. Well, why are they looking for other alternatives then? I got this book because I was getting so upset during mealtimes with my 15 month old because she started refusing everything except mac and cheese and fruit. So after a short prayer and counting to 10, I decided to finally check this book out. I was hesitant because I am not into making famous people even more rich if I can avoid it, but I loved the fun, girly look of the book, and thought I would give her ideas a try. My favorite part is the pages that tell you about how to cook each type of veggie and fruit, and what nutrients are in them. I got busy pureeing right away, and felt like I was finally taking a step towards happiness at mealtime! The true test was when I made my daughter mac and cheese with cauliflower.....she LOVED it! I was beaming knowing that she was scarfing down something she liked, and getting good nutrition too. Don't get me wrong, I also believe that they need to learn good eating habits, so I always have a true vegetable on the plate too.
This morning I made the applesauce muffins, and they were a huge hit with the whole family!
I may not make every recipe in this book, but I will use the ideas and purees throughout all my cooking (including the carrot puree I put in my Baked Penne last night! YUM!)
Bottom line: If you need the help, buy the book. If you don't, stop bashing it.



5 out of 5 stars this book accomplishes what it intended to do--good resource!   March 12, 2008
C. Mathews (connecticut)
7 out of 7 found this review helpful

i ordered this book and THEN read the reviews, a bit backward i realize. i was discouraged and kind of upset by my purchase after reading all the negative things people have said in these reviews. i didn't see the oprah episode, i don't know much about jessica OR jerry seinfeld, but rather bought this book on the recommendation of a friend who was having fun with the recipes.

i received the book a couple of days ago and have made a handful of the recipes. i can say honestly, that i am pleased with the dishes that i've made and with the book on the whole. i have made the oatmeal with pumpkin and peanut butter,which my whole family loves and could eat morning, noon, and night. i made the chocolate chip cookies with chickpeas, the mac and cheese with squash, and the nuggets with beets. all were tasty and while not exactly the same as their counterparts without the vegetable purees, certainly as good.

i am not of the camp that believes you should hide your vegetables from your children. i have two young sons who both LOVE their vegetables, and will often choose them over more traditional "kid food". i believe, that after reading the author's statement, that she comes from the same understanding. yes, the recipes do hide vegetables into the dish but i'm a firm believer that MORE vegetables is better than less, so why not? my kids now that the need to eat their squash, peas, carrots, etc. but if i can put beets into their chicken nuggets as well, why shouldn't i? the more the merrier!

despite what some other reviews have said, the recipes are NOT complicated but, they're not straight-from-the-freezer-food either. if you're used to actually cooking your kids meals (and shouldn't we all be?), then you will find these to be pretty simple. all the purees can be frozen so buying most of your vegetables in one "big shop" (as we call it in my family) and then steaming, baking, and processing all in one afternoon can take you through at least a month, if not more. easy. i make baby food for my littlest one and it's the same story.

i agree with some reviewers that after all the processing, some of the nutritional value is lost but that is true of most all ways we prepare vegetables and while, yes some of the nutritional value is lost in the washing, steaming, cooking...not ALL of it is, so again--why not?

the recipes in this book, even with the vegetables, are not all healthy. chocolate cake will never be as good for you as raw broccoli. that being said, i don't think that the author intended this to be the case or to fool anyone into believing this is the case. as clearly stated, and apparently missed by some of my fellow reviewers, she is simply trying to ADD nutriton to the foods kids already love which, despite the frustration of parents the world over, tend not to be all that healthy.

the book is beautifully laid out with photographs and it's spiral bound so it's nice to set on the counter.

my only gripes with this cookbook is that it doesn't contain the nutritonal value per dish, and i would have liked that for curiousity's sake.

i also REALLY don't like the fact that the author uses margarine and all reduced fat/no fact milks and cheeses. i firmly believe that kids do not need to diet and full fat milks, cheese, and butters are fine for the growing body. as adults, not so much--but this book is intended for children!!! and MARGARINE? come on! i thought the world was finally in agreement that margarine was AWFUL!!! not to mention, pediatricians across america will tell you that whole milk is best for the brain development of toddlers.

but, even with this little hiccup, i recommend this book highly. i have just been substituting the ingredients i see more appropriate for young kids and the recipes are working out fine with these changes. a cookbook should merely be a starting ground, an inspiration for the home cook to get in the kitchen and start creating. this book succeeds in doing just that...and if it makes a few moms throw some extra vegetables into their kid's diets, well done jessica seinfeld!


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